We’ve all heard it: The ability to learn and apply how to communicate with skill is priceless, no matter what we do. At the top of most fields we will often find the best communicators.  The jury might be out on other things, but they do know how to share their message.

Being limited to 140 characters per message in Twitter, I’ve had to get very good at expressing my thoughts and ideas simply and clearly for maximum impact.  It doesn’t have to be bold, or brash, just clear. In this way, Twitter has become one pencil sharpener of expressing my thoughts and ideas.  How does it do that?

The long and short of it is this: When working on a project, product, business, or startups, we’re in the boat of having to communicate a lot, clearly and quickly.  Twitter helps us to develop the habit of communicating with less distracting noise, and more punchy signal.

Like the web, we all need to define what Twitter will do for us based on how we use it. For me, Twitter participates in introducing and sharing ideas that better help us define and navigate the world around us.

Twitter promotes quitting the brain dump to communicate. As a developer of projects and products, be it someone’s startup idea, or my own, I have to learn to cut through the tendency to take the easy way out and “write everything” to “cover it all”.  This is known as the brain dump.  Whether an email, on a website, or in your product, brain dumping as a way of communicating only increases complexity. It reduces focus. It makes people work to find the nuggets they are looking for.  (They won’t and they’l leave) Worse, brain dumps to communicate leave more questions than it answers, and a greater sense of confusion than it began with.

More signal, less noise. Less is definitely more. With all projects, products and startups, we often wear an extra hat of copywriters.  Write less, cut in half, and half again, right?  We often know the most about the product, how it works, and the market fit, and being able to find and speak to it with a lot of impact is a huge thing that the lean startup approach has emphasized.   Learning to find the essence and knowing what message to amplify is critically invaluable.

Training ourselves to speak about benefits instead of features. Since we’re focused on building features, we can have a tendency on communicating the features at length, and not always the benefit.  On Twitter, answering “How does this relate to me” is how information travels quickly.  “What it does” doesn’t seem as interesting.  Always developing our skill to communicate benefits is invaluable in all projects and products.

If we examine “How does this relate to me” about the relevancy of Twitter itself, we can notice some interesting things.

First there were opinions about what twitter was about.

“Twitter just IRC on the web.”
“Twitter is the wall chat of BBS (bulletin board systems) in the 1990’s”

There were the opinions where everyone wondered how is this useful to me.

“Twitter makes it hard to interact in so few characters.”
“Twitter seems like a popularity contest.”
“Who cares about typing everything you’re thinking or doing every second of the day.”

From this, a few things have become apparent about Twitter to me.

Twitter shares something with the web of the 1990’s.  It’s anything, and everything, to anyone and everyone. Tweeting about every moment, thought and whatever, is the equivalent of having flashing text on your website in the 90’s.  Cool to some at first, painful for everyone.  When we were new to Twitter, we were feeling things out.  What’s too much? what’s too little?  How do I participate in sharing?  How do I find what’s important to me?

We had Geocities in the 90’s.  Sites weren’t the greatest, but everyone was involved in consuming, expressing and sharing information with each other.  Blinking text lost out on the web, just like sharing your every thought at every second has (hopefully) on Twitter.  Search engines became a relevant way to link strangers with information that they wouldn’t know about.

Twitter has become a live, searchable stream of benefits to me. How we learned and evolved in expressing and sharing information has lead to a huge impact in the last 10 years.  Everything and everyone is becoming more, and more connected, and we’re having to deal with too much information.

Twitter helps us deal with massive information overload. Those who learn to share and communicate in 140 characters become more and more relevant as information overload and bombardment increases every year.  Conveniently, being able to write good copy for your projects or product is also very, very, powerful.

For now, the best signal to noise adjuster is people.  Computer’s can’t exactly put together the information stream we are trying to piece together ourselves as we go. We need to be able to tune things in, or out, as easily as changing an order at a restaurant. So, we pay attention to those who have a clear, consistent stream of knowledge so it can become a part of ours. Rinse, repeat with others to create our own meal from the buffet of information overload.

While it might be foolish to say there won’t be anything like it again, Twitter has, increasingly found it’s way into our lives as a communication format like email, fax, or phone. Consume it in many different ways.  Participate in just as many. Except, Twitter is a community like Facebook at the same time.  That’s unique.  And I’ll keep working to make the most of it.

So, if you made it this far, take the one benefit from the ideas above, or your own, and share how you’ll apply it.

For one of the original software development bloggers, at the center of the startup, micro-isv movement to make a decision like this, it seems a little strange at first..

Joel mentions a number of reasons that I think are interesting of what a startup may face, once a startup has.. started up.

1. Part of the reason he’s no longer writing is that he has so many customers that his blog posts seem to deeply offend one of his clients in one way or another.Plausible? Sure. But isn’t differentiation what a product is built on?  I think this could be the topic of a blog post on it’s own by Joel to see what kind of things others in startups have to look forward to when you get large(r).
2. Growth means there’s revenue for traditional advertising. I would think, though, that tools for developers are ultimately best directly connected to them instead of magazine ads?

Joel might be big enough and he doesn’t need to, or can’t benefit from blogging as he did prior…  With Stack Overflow taking on the answer / thought market and opening things up beyond him, maybe there’s room for a lot more voices, that can be found easily.

Maybe Joel was developing the best bug tracking software in the world, and attracting the best developers in the world, so that when FogBugz reached it’s sweet spot, he can go onto building the best software company in the world?

Who knows.

I do know that writing, and sharing doesn’t leave you once you start, and know the value of being shared with, especially after many years.

Joel’s posts have helped so many that I don’t think many will lose their value or relevance.  Whether it was the pay-scale matrix, or why the command and conquer or econ 101 management won’t work with software developers, it’s rare to have reasonably concise, applicable, exploratory rants that were sane as it’s readers most of the time, and willing to have it’s share of mind-stretching ideas like anyone being stretched by growth.

If this is the last of Joel blogging, thanks for doing it.  The fact that Joel replies to emails and shared what he learnt so others could join the movement to make the world a better place with better software.

Will it be the last we hear from him in books, conferences, articles elsewhere..?  Doubt it.  His recent introduction to mercurial at www.hginit.com is a prime example.

I hope Joel continues to create and write, and if not, we see his writing has inspired others to write and share.

Joel I know you read more than you ever let on, so if your eyes reach here, which I’ll do my best to ensure, remember that with our talents we have a responsibility to share what has been shared and taught to us by life and others.  No guilt trip intended, the world owes us nothing.

Let’s step back from this and see the general picture.

Does this decision by Joel mean blogging is ultimately useless for startups? I don’t think so. At all.

Most companies, indeed, do use their blogs for boring news releases is relevant.

Blogs are all about relevancy. Blogs, like products that provide relevancy thrive.

Blogs will always have their place to share information, and for us, resources for startups looking to reach their market through the public seeking their content.  If you don’t have the marketing money, a blog is a key way to demonstrate and share expertise and knowledge.

I can say that the last year of writing this blog has showed me that I need to write more, and often.

This event is a groundbreaking start for the software startup community in Edmonton.. I’ve had a chance to meet the organizers and it’s definitely folks who eat their own cooking and are pursuing startups of their own.

Working in startups can be isolating at the best of times… This is a fantastic opportunity to meet your peers and see where things are headed with events, and your input.

See you there!

Find out more at StartupEdmonton

Check out the slide show here, my thoughts below.

No One Cares About Your Stupid Little Startup

The main thing I’ve found about Social Media that is unique is instead of customers seeking products, services and solutions; the products and services find the clients by reaching them.

People may look in places.  Facebook, Google, Twitter, etc.  What reaches them through these means though, is something entirely different than a traditional marketing sense.  People are no longer looking for a product.  We review.  We read.  We compare.  We debate.  We review some more.

In all of this reviewing and deciding there is a taking of people’s opinions.  I recently read something that consumers will trust a review 80% of the time in their purchases, and advertising (online or otherwise) about 15% of the time or so.  I wish I had the link and if I find it I’ll post it.