Making the world a better place with ColdFusion, Web Startup, and Software
Having a profitable business alone isn’t success.
Every business needs cashflow (and profit) to survive like the body needs oxygen, food, and air. Just because a business has cashflow, doesn’t mean it’s a success, much like we aren’t a success in life just because we sat around and survived.
I received this funny comic and it got me thinking…..
I have often wondered how a relationship between specialist (Web, designer, programmer, etc.,) can sometimes turn into the customer believing they understand everything better than the specialist, and how to do it.
This is when phrases like:
“Couldn’t you just..”
“All you have to do..”
“It should be pretty simple..”
“Can’t we make it really simple on the screen? Why would that be more work to do it all behind the scenes?”
become more, and more common.
Problem? I don’t know.
It’s simple. Building a product with less time developing the product, and more time building the business around the product (marketing, etc.,), the greater chance it will have of actually succeeding.
I recently read that a product is 80% marketing and 20% actual product. That probably would explain why garbage can succeed and great software can fail.
The truth is as developers, startup entrepreneurs, it’s critical to know how to sell and market. Without learning the ability to have the conversation to sell, there may not be much of a reason to start building anything.