Part of any software startup is building an approachable, knowledgeable, living presence.  We can do this through email newsletters, marketing through our website, twitter and blogs.  Few are more powerful than a well setup, relevant and maintained blog.  I will be covering blogging from the aspect of software businesses; what to do, what to look out for, lessons learnt.

Today I came across an article titled: Ten things to do before launching your blog.

It touches on some great points.  Some I knew, others were new and well well explained.  I have shortened the article to the main points below.  Click on the link above to read the entire article!

Study: Seek out the good people and follow them.

Start building buzz: Everyone should know that a blog is coming and they should be excitedly awaiting your arrival.

Secure the appropriate accounts: KnowEm.com , Google Analytics, Technorati, Feedburner.

Get your house in order: Put up a compelling call-to-action is you’re looking to secure emails for a newsletter. Take steps to make it easy for users to share your content, both via email and the social networks.

Content

Create a content strategy: Editorial calendars.

Seed content:

Decide: Ads or No Ads?:

Promotion

Build your promotional team:

Comment on other blogs, message boards and forums:

Respond to comments on your own blog: